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Thursday, July 21, 2011

Bringing "Plant-Based" to the Masses

It is now edging towards the later side of 2011. We still have a worldwide epidemic of obesity and chronic disease. Medical costs are literally bankrupting our nation...even though nobody is getting better by using the medications and procedures that absorb all of that money. Cancer is no longer the "C word" due to its overshadowing prevalence. Type 2 diabetes now occurs in eight percent of the population! A third of the U.S. population is overweight. 34% of the population is obese, 6% of which are "extremely obese."

But...despite the concern of hopelessness...

We indeed have a solution...

And the world is starting to listen...

Miracles occurred when we at EarthSave, Int. took 20+ participants, clients of the Sacramento Food Bank, through a Dr. McDougall-style plant-based program for 30 days...

The results? Multiple year-long medication prescriptions were halted, energy skyrocketed, weight and cholesterol levels plummeted, blood pressure normalized, morale was lifted, etc., etc.




A documentary about plant-based nutrition soared at nationwide box-offices...Forks Over Knives was the first full-length feature film on the topic to make it to dinner table talk. And the companion book officially made the New York Times Bestseller List.







Look where we have come! Vegan and veg-friendly restaurants continued to grow and thrive. Vegan cookbooks were hitting the shelves with a gusto...People like President Bill Clinton, Steve Wynn, and Twitter creator, Biz Stone, went plant-based.

To sum up the success and take people to the next level, I made an infotainment documentary with award-winning  filmmaker extraordinaire, Jesse Pomeroy, which has just released to DVD. To Your Health is best summed up as a fun and fast-paced "journey into the Plant-Based World."


To Your Health is an in-depth study of whole food, plant-based nutrition, debunking the most common myths associated with modern nutrition. Exploring your need for protein, calcium, supplements, metabolism, and other issues, To Your Health provides answers to your biggest questions.







Follow me as I travel the country to interview the biggest names in the Plant-Based World including Dr. T. Colin Campbell (The China Study), Dr. Joel Fuhrman (Eat to Live), Dr. John McDougall (The McDougall Program), Dr. Neal Barnard (Physicians Committee for Responsible Medicine), and Dr. Pam Popper (the Wellness Forum), and many more including Brendan Brazier, Chef AJ, and Mike Anderson. My travels take me from Cornell University and the countryside of New Jersey to the San Francisco Bay and the far reaches of Central California. I visit the benevolent haven that is Farm Sanctuary along with incredible restaurants like Millennium and The Veggie Grill. This fun and entertaining journey is full of life-changing information and hope for a future of better health for all. 


Here is the trailer:




In addition, I wrote my first book...The Complete Idiot's Guide to Plant-Based Nutrition. It is the perfect resource for anyone curious or forehead-deep in plant-based nutrition. The book covers the entire lifespan-from pregnancy and infancy to seniors; all health and fitness levels (including those diagnosed with any of multiple chronic diseases to elite athletes); and varying degrees of experience with plant-based nutrition. There are also 40+ recipes, a chapter on stocking your kitchen and even one on exercise.



My second book is a cookbook which I co-authored with an incredibly talented chef, Beverly Lynn Bennett. Titled The Complete Idiot's Guide to Gluten-Free Vegan Cooking, you will find recipes for extraordinary items like gluten-free vegan sausages, biscuits, cakes, and more. Look for it on shelves on December 6th.

Let's continue to bring plant-based to the forefront of the masses. The timing is perfect and many curious people are finally piquing an interest. We are at the tip of the tipping point...let us take a stand and stop the destruction of our population and everything in its way...

2 comments:

Debra said...

Hi Julieanna,
I just posted the pear/cashew cream whipped topping on my blog and linked it back over to your blog. I have been making this for a lot of people and they love it. We made it at two of my nutrition/cooking classes that I taught. I also provided a link to your new book and that it is available on Amazon:) Thank you, Debbie

Julieanna Hever MS, RD said...

Hi Debbie~
Thank you so much for sharing and helping spread the word. Your support is priceless!
Warmly,
Julieanna

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